Hi, I’m Johanna

I’ve been writing since the second grade and helping marketing teams connect with audiences through content for the last 8 years. I’m a strong, seasoned writer with professional experience creating, editing, sharing, and promoting content for a diverse range of brands, from law firms and restaurants to tech companies and TV streaming platforms. I’ve built and executed content strategies from the ground up, most recently specializing in B2B SaaS.

My balanced approach to content strategy marries SEO with brand awareness and thought leadership. I’m a natural keyword hunter and search intent analyst with a strong dose of logic and reason, but I’m equal parts creative  — I relish the opportunity to develop not only a brand’s voice and tone, but its look and feel, too.

With experience in content design, social media management, long- and short-form copywriting, sales enablement, and UX copy, I approach any content strategy holistically. I set my focus on the bigger picture without losing sight of the little details that ultimately build a brand.

Outside of work, I love to sew and make my own clothing, ice skate, cook, and try new restaurants. I also operate a small business, Laurel & Poppy, selling hand-embroidered apparel and accessories — check it out at laurelpoppyshop.etsy.com!